New Jersey is a great location for working with pharmaceutical companies. Healthcare forms a large part of our portfolio.
This website connects doctors and researchers with an interest in airway disease. The site features an online slide library that allows members to view PowerPoint slides online, download single slides or entire presentations. The site also includes forums and an event calendar that is region specific. CXD was responsible for the design and development of the site.
This tablet PC-based program was distributed to all Hospira specialty injectable pharmaceutical sales representatives. In addition to detailed information about seven forms of delivery, the program features a full catalog of all injectable products and drugs currently offered by Hospira.
This interactive program developed for the tablet PC helps sales representatives sell the Sedline Brain Function Monitor made by Hospira. Using clinical data, this presentation clearly demonstrates the utility of such a device to monitor anesthesia during surgery.
This tablet PC-based tool uses clinical data to prove that Hospira's Sedline Brain Function Monitors can help optimize anesthesia management. This program was distributed to Hospira sales representatives.
This website, available in six languages, focuses on World Asthma Day each year and collects data from patients and doctors worldwide about their experiences with asthma. Respondants are asked to submit their favorite song title that references air or breathing. In return for taking the survey, users can download an MP3.
Ultane is the #1 inhaled anesthetic agent in the U.S. Abbot Laboratories was looking for an unique way to train its sales force on effective presentation of the printed materials while on sales calls. The Sales Simulator introduced the sales force to the printed material and helped prepare them to answer questions utilizing the printed materials. Built in partnership with Lowe Bozell McAdams, this interactive application won a 2003 Rx Club of America Award of Excellence.
ID Solutions offered online courses for Doctors interested in earning CME credits for topics related to infectious disease. The website offered doctors the ability to register for a course and take it at his or her convenience. The doctor would complete a test online for credit. ID Solutions was sponsored by an unrestricted educational grant from Cubist Pharmaceuticals.
Abbot Laboratories was looking for a unique field sales tool to effectively demonstrate Ultane's superiority in a head-to-head comparison with its competitors. The interactive nature of this educational game was a breakthrough in drug marketing that led to increased doctor/representative time. This presentation was delivered on a tablet PC and was developed in partnership with Lowe Bozell McAdams.
As part of the “Discover Ultane” marketing campaign, this interactive presentation focused on the use of Ultane in the obese surgical patient. It features a solubility demonstrator, an interactive, animated illustration of gas solubility in various tissues. This tablet PC-based presentation included a full case study of the use of Ultane in intra-abdominal procedures and was developed in partnership with Lowe Bozell McAdams.
As part of the “Discover Ultane” marketing campaign, this interactive presentation was used in place of the traditional printed marketing collateral. This presentation contains several case studies and references. This project was developed in partnership with Lowe Bozell McAdams.
As part of the “Discover Ultane” marketing campaign, Abbot Laboratories distributed this screensaver to its sales force. This screensaver was developed for use on Tablet PCs.