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Lucy the Elephant: This 65 foot tall, wooden elephant was built in 1881 by inventor and engineer, James Vincent de Paul Lafferty, Jr. She served as a summer home in 1902 and later as a tavern. She was designated a National Historic Landmark in 1976 and has since been fully restored. Exit 36.

Launch of ImaginativeLearningTools.com

From the New Jersey Web Designers

Mar 30, 2004


Imaginative Learning Tools provides innovative educational tools and resources that make learning an enjoyable activity for all students. Their first product, Whispy the Whisper Reader, helps students with reading comprehension and pronunciation.

ILT approached us to help them create a fully functional e-commerce website. Our custom programmed e-commerce software allows for individual or bulk sales and automatically accounts for bulk order discounts.

ILT also needed to follow-up with contacts made at two summer trade expos. Through our mass email campaign, we were able to track specifically each contact who responded to the mailer. This type of information is incredibly valuable to convert business leads and analyze marketing efforts for future campaigns.


Exit 13A: North Jersey is the car theft capital of the world, with more cars stolen in Newark than any other city. Event he 2 largest cities, NYC and LA put together.