Cyber X Designs partnered with Lowe Bozell McAdams to assist Wyeth in the creation of their email campaign to promote FiberCon, a leading bulk fiber laxative. The three-phase email campaign, which started in December 2004, saw excellent results with open rates at 200% the industry average.
The emails were targeted to physicians. Each email highlighted a benefit of FiberCon as a first course of action for constipation. The email campaign was created in addition to existing printed materials for the drug.