Lucy the Elephant: This 65 foot tall, wooden elephant was built in 1881 by inventor and engineer, James Vincent de Paul Lafferty, Jr. She served as a summer home in 1902 and later as a tavern. She was designated a National Historic Landmark in 1976 and has since been fully restored. Exit 36.
Wyeth FiberCon Email Campaign a Success
From the NJ Web Designers
May 22, 2005
Cyber X Designs partnered with Lowe Bozell McAdams to assist Wyeth in the creation of their email campaign to promote FiberCon, a leading bulk fiber laxative. The three-phase email campaign, which started in December 2004, saw excellent results with open rates at 200% the industry average.
The emails were targeted to physicians. Each email highlighted a benefit of FiberCon as a first course of action for constipation. The email campaign was created in addition to existing printed materials for the drug.
Exit 38: Atlantic City has the longest boardwalk in the world. What else is near Exit 38?